The Master of Design and Development of Digital Business is a 12-month (full-time) taught master’s degree course. This intensive and innovative course is designed to provide honours graduates who have little or no prior technology experience with:
-a critical understanding of Internet and mobile business strategies, models and processes
-a high level of competence in the technology skills needed to develop professional electronic and mobile business systems
-excellent employment opportunities and a world-class student experience
In Part I of the course, students work closely with our staff in lectures, seminars and in our state-of-the-art development labs to acquire and hone the knowledge and skill areas that underpin contemporary electronic and mobile business. Modules in Part I focus on a wide variety of subject areas including business strategy, programming for the Internet and for mobile devices, systems analysis and design, and systems infrastructure. All technology courses are firmly grounded in a practical, real-world business context and are designed for students with little or no prior experience in computing technology.
In Part II, students work in small groups with a mentor to apply their new knowledge and skills in a practical way - by developing an idea for a new, innovative electronic business venture. The project groups will bring their venture from an initial concept to a fully-articulated business and marketing plan, culminating in the implementation of a functional proof-of-concept prototype system.
Students take a total of 90 credits. Students take taught modules to the value of 70 credits in Part I and a Digital Design and Development Project to the value of 20 credits in Part II.
To apply for this course, you will have:
-at least a 2.2 degree in any discipline except those with high levels of software development content (e.g. computer science, business information systems, etc.) or,
-expect to graduate in the year of entry with at least a 2.2 degree in any discipline except those with high levels of software development content.
TEST SCORES:
IELTS: 6.5, Minimum individual sections 5.5.
TOEFL: TOEFL 90, Listening - 17; Reading - 18; Speaking - 20; Writing 17.
PTE: Minimum Score of 63 with no section score below 51.
序号 | 课程介绍 | Curriculum |
1 | 电子商务模式和系统 | Electronic Business Models and Systems |
2 | 颠覆性技术的商业模式 | Business Models for Disruptive Technology |
3 | 系统分析与应用模型 | Systems Analysis and Application Modelling |
4 | 应用设计 | Application Design |
5 | 电子商务经验与实践概述 | Introduction to e-Business Experience and Practice |
6 | 电子商务战略制定 | e-Business Strategy Formulation |
7 | 网页应用程序和服务编程1 | Programming for Web Application and Services 1 |
8 | 网页应用程序和服务编程2 | Programming for Web Applications and Services 2 |
9 | 交互设计基础 | Fundamentals of Interaction Design |
10 | 使用Java面向对象编程基础 | Foundations of Object Oriented Programming using Java |
11 | 移动应用开发概述 | Introduction to Mobile Application Development |
12 | 数据分析与设计 | Database Analysis and Design |
13 | 管理信息系统数据库 | Databases for Management Information Systems |
14 | 服务设计思维 | Service Design Thinking |
15 | 数字设计与开发项目 | Digital Design and Development Project |