The programme content is aimed at preparing graduates for a variety of marketing positions in business.
Therefore the programme will assist students to:
-become knowledgeable about a range of Marketing subjects to an advanced level;
-develop analytical, oral and written presentation skills;
-acquire and be able to use accepted research methodologies;
-develop personal confidence.
Entry Requirements
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:
Normally a Second Class Honours undergraduate degree, 2.1 (level 8) is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.
Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.
IELTS score of 6.5 or equivalent, if applicable.
| 序号 | 课程介绍 | Curriculum |
| 1 | 数字销售管理 | Digital Sales Management |
| 2 | 营销绩效与生产力 | Marketing Performance & Productivity |
| 3 | 营销创新与创业学 | Marketing Innovation & Entrepreneurship |
| 4 | 应用营销项目 | Applied Marketing Project |
| 5 | 策略营销 | Strategic Marketing |
| 6 | 研究方法 | Research Methods |
| 7 | 数字营销 | Digital Marketing |
| 8 | 服务营销 | Services Marketing |
| 9 | 磋商 | Negotiations |
| 10 | 策略品牌管理 | Strategic Brand Management |
| 11 | 营销分析 | Marketing Analytics |
| 12 | 营销管理与策略案例 | Cases in Marketing Management & Strategy |
| 13 | 社交营销与可持续性 | Social Marketing & Sustainability |
| 14 | 全球B2B营销 | Global Business to Business (B2B) Marketing |
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