The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Entrepreneurship.

Therefore the programme will assist students to:

-Further develop the students’ knowledge and critical understanding of marketing to an advanced level.

-Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.

-Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.

-Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.

-Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written -presentation skills.

-Provide training in the methods and practice of accepted research methodologies.

-Allow students to develop and expand their personal confidence.