The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Entrepreneurship.
Therefore the programme will assist students to:
-Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
-Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
-Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
-Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
-Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written -presentation skills.
-Provide training in the methods and practice of accepted research methodologies.
-Allow students to develop and expand their personal confidence.
Entry Requirements
The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:
Normally a Second Class Honours undergraduate degree, 2.1 (level 8) is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.
Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.
IELTS score of 6.5 or equivalent, if applicable.
序号 | 课程介绍 | Curriculum |
1 | 应用实践项目 | Applied Marketing Project |
2 | 国际营销策略 | International Marketing Strategy |
3 | 营销绩效与生产力 | Marketing Performance & Productivity |
4 | 营销创新与创业学 | Marketing Innovation & Entrepreneurship |
5 | 研究方法 | Research Methods |
6 | 数字营销 | Digital Marketing |
7 | 服务营销 | Services Marketing |
8 | 磋商 | Negotiations |
9 | 国际创业学 | International Entrepreneurship |
10 | 策略品牌管理 | Strategic Brand Management |
11 | 营销分析 | Marketing Analytics |
12 | 全球B2B营销 | Global Business to Business (B2B) Marketing |
13 | 营销管理与策略案例 | Cases in Marketing Management & Strategy |
14 | 社交营销与可持续发展 | Social Marketing & Sustainability |