The MSc Digital Marketing programme at NUI Galway is designed as a specialist programme which enables students to blend traditional Marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce.
Open to business and non-business conversion graduates, students joining the programme originate from Ireland, India, China, USA, Canada, Nigeria, Saudi Arabia, Madagascar, Greece, Brazil, Malta, Austria, Iran and Germany.
The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:
Social Media Strategist
Digital Channel Executive
Digital Analyst
PPC & Paid Social Specialist
Digital Marketing Executive
Blogger
Corporate Marketing Executive
Professional Development
The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy.
Entry Requirements
Normally a Second Class Honours undergraduate degree, 2.1, or a 2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant Marketing specialism in a business degree, may be considered.
The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. This online Principles of Marketing test consists of studying a perscribed textbook and completing a series of Multiple Choice Questions based on each chapter of the textbook. There is no cost for this test except for the cost of purchasing the textbook.
English Language Requirements
IELTS: 6.5 overall, no less than 5.5 in any component;
TOEFL: 88
PTE: 61
| 序号 | 课程介绍 | Curriculum |
| 1 | 研究方法 | Research Methods |
| 2 | 应用营销项目 | Applied Marketing Project |
| 3 | 数字销售管理 | Digital Sales Management |
| 4 | 营销绩效与生产力 | Marketing Performance & Productivity |
| 5 | 营销创新与创业 | Marketing Innovation & Entrepreneurship |
| 6 | 数字营销 | Digital Marketing |
| 7 | 服务营销 | Services Marketing |
| 8 | 策略品牌管理 | Strategic Brand Management |
| 9 | 数字营销策略 | Digital Marketing Strategy |
| 10 | 集客式营销 | Inbound Marketing |
| 11 | 营销分析 | Marketing Analytics |
| 12 | 社会营销与可持续发展 | Social Marketing & Sustainability |
| 13 | 营销管理与策略案例 | Cases in Marketing Management & Strategy |
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