Suitable for graduates from both business and non-business backgrounds, the course is designed to transform graduates into competent marketing professionals.
Future managers must have the capacity to be team players, to motivate and lead others, to communicate and negotiate effectively, and possess excellent interpersonal skills. The MSc in Marketing Practice helps to nurture these skills.
The original learning technique, called “Action Learning”, is the winning premise of the course whereby students fundamentally learn through doing. In undergraduate degrees you learn about management, here you learn to manage.
The MSc in Marketing Practice operates all year round as a professional marketing services provider known commercially as the Marketing Development Programme (www.mdp.ie). The practical experience gained on this course is like no other, as students, referred to as “Marketing Advisors”, work closely with companies, ranging from start-ups and non-profits, to multinational organisations.
The course is structured like a genuine working day, with defined business hours, genuine commercial projects for external corporate clients and a real office set-up at UCD to replicate real-life work conditions.
Candidates must have an honours degree in Business or another discipline.
The three-stage interview process comprises one individual and one group interview as well as a general intelligence assessment.
A short statement (300 words) entitled "Why I should be accepted on the MSc Marketing Practice Degree" should also be submitted.
Acceptance is subject to demonstration of an aptitude in marketing.
IELTS: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band.
TOEFL: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
PTE: Minimum of 65 and at least 59 for each item.
序号 | 课程介绍 | Curriculum |
1 | 发展和交流消费者价值主张 | Developing and Communicating Customer Value Proposition |
2 | 策略营销管理 | Strategic Marketing Management |
3 | 客户管理:销售和关系技巧 | Account Management: Selling and Relationship Skills |
4 | 数字营销 | Digital Marketing |
5 | 应用营销项目 | Applied Marketing Projects |
6 | 职业发展 | Professional Development |
7 | 行动学习项目 | Action Learning Project |