Accelerate your career with this dynamic Masters programme blending marketing expertise and customer-driven retail innovation. Inspired by the creativity, innovation and the relentless pace of change within retailing, our faculty have worked closely with industry leaders to create the MSc in Marketing and Retail Innovation.
Retail is everywhere, and this programme delivers fundamental learnings that are applicable across multiple sectors. Some of the greatest companies in the world will feature at the heart of your studies – from Amazon to Tesco, Primark to Burberry and Alibaba to Unilever. Our MSc in Marketing and Retail Innovation is about integrating the new and old, the physical and digital, the consumer and the supplier.
This programme will ensure that students have a comprehensive grounding in marketing, while opening up their opportunities to embrace the data and technological changes occurring in our industry which are transforming retail all over the world. The goal of this programme is to deliver a unique perspective and immersive experience where students can learn from each other, make connections, develop new skills, and be inspired to reach the next level within their marketing and retail careers.
We're also delighted to offer a number of Scholarships for this programme. Don't miss the opportunity to apply.
A minimum second-class honours degree (or equivalent) in any discipline
IELTS: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band.
TOEFL: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
PTE: Minimum of 65 and at least 59 for each item.
序号 | 课程介绍 | Curriculum |
1 | 企业营销策略 | Corporate Marketing Strategy |
2 | 数字时代的消费者 | Consumers in a Digital Age |
3 | 消费者洞察与分析 | Consumer Insights & Analytics |
4 | 全渠道营销传播 | Omnichannel Marketing Communications |
5 | 策略零售领导力 | Strategic Retail Leadership |
6 | 领导零售创新 | Leading Retail Innovation |
7 | 零售行业项目 | Retail Industry Project |
8 | 国际零售洞察 | International Retail Insights |