This programme starts with fundamental skills of applying analytical techniques on big data for decision supports of an organization, and progresses to in-depth studies of various application domains.
Features
1. Emphasizes on essential skills and knowledge of business analytics
2. Applies domains of business analytics
3. Covers theoretical knowledge and research findings of decision making using big data
4. Offers opportunities to apply theories to investigating and solving business problems
5. Focuses on systematic training and development of skills and competence in business analytics
6. Enhances ability to solve big data problems
Entrance Requirements：
1. Applicants should have a Bachelor's degree or equivalent academic / professional qualifications, preferably with at least one year of relevant work experience.
2. Applicants, normally aged 27 or above, with other post-secondary qualifications and at least 6 years of work experience in industry, commerce or public administration, including 3 years in a managerial capacity, will also be considered.
English Language Requirement:
1. A Test of English as a Foreign Language (TOEFL) score of 80 for the Internet-based test or 550 for the paper-based test; OR
2. An overall Band Score of at least 6 in the International English Language Testing System (IELTS).
| 序号 | 课程介绍 | Curriculum |
| 1 | 组织与管理 | Organization and Management |
| 2 | 商业智能与决策 | Business Intelligence and Decisions |
| 3 | 商业分析 | Business Analytics |
| 4 | 营销管理 | Marketing Management |
| 5 | 商业道德 | Business Ethics |
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