MS in Marketing Program, a STEM Designated Program.

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.

The Master of Science in Marketing degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses (nine credits), required marketing core courses (six credits), selective courses (six credits) and electives (nine credits), for a total of 30 credits.