Our Master of Marketing Research (MMR) program at the Terry College of Business was the first Master of Marketing Research program in the U.S. and is internationally regarded as the standard of comparison for such programs.
MMR students pass high entrance requirements to be admitted and are then immersed in a rigorous academic program with hands-on use of the same analytics tools and research methods used by marketing research industry to guide business decisions. In addition to the research tools, our program emphasizes business applications and students acquire a solid grounding in marketing strategy.
As a result, our MMR graduates are highly sought after by both the marketing research industry and market intelligence/consumer insights departments of major corporations. Our program maintains ties with many partner corporations who, acting as Advisory Board members, guide the program content for standards and relevancy. With more than 675 MMR alumni, the program’s graduates hold many leadership positions in marketing research and consumer insights.
Required Documents — Attach documents to online application
1. One Unofficial transcript from institutions you’ve attended (submit official transcript if admitted)
2. All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
3. GMAT or GRE scores
4. Three letters of recommendation
5. Résumé (1 page)
6. Statement of Purpose
Additional Documents for International Applicants
1. Two proofs of degree
2. TOEFL scores: All international students are required to take the TOEFL or IELTS exams. The minimum TOEFL should be 90 with IBT speaking scores over 25. The minimum IELTS should be 8.
序号 | 课程介绍 | Curriculum |
1 | 营销调查统计方法概述 | Introductory Statistical Methods for Marketing Research |
2 | 数据收集方法 | Data Collection Methods |
3 | 营销智能分析工具 | Analytics Tools for Marketing Intelligence |
4 | 营销管理 | Marketing Management |
5 | 计量经济学导论 | Introduction to Econometrics |
6 | 消费者行为 | Consumer Behavior |
7 | 定性研究 | Qualitative Research |
8 | 广告与推广管理 | Advertising & Promotion Management |
9 | 营销调查项目1 | Marketing Research Project I |
10 | 应用多元方法 | Applied Multivariate Methods |
11 | 营销调查技术应用1 | Applications of Marketing Research Techniques I |
12 | 离散选择和联合分析 | Discrete Choice and Conjoint Analysis |
13 | 消费者分析与战略 | Customer Analytics and Strategy |
14 | 营销调查项目2 | Marketing Research Project II |