This intensive programme is designed to equip students with the skills they need to succeed in their choice of marketing career. Students will learn key marketing specialisms such as strategy and branding as well as developing skills in the areas of communication, planning and analysis, social media marketing and data analytics.
Entry Requirements
1. A minimum 2.1 honours degree or international equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation;
2. Two academic referees;
3. Work experience (optional);
4. An English competency exam (see below for accepted qualifications);
5. A GMAT score may be requested in certain cases.
English Language Requirements：
IELTS: Grade of 7.0 and no band below 6.0;
TOEFL: Score of 100 and no score below 20;
Pearson Test of English (Academic): 65 and no score below 59.
| 序号 | 课程介绍 | Curriculum |
| 1 | 营销管理 | Marketing Management |
| 2 | 数据分析与营销调查 | Data Analytics and Market Research |
| 3 | 研究方法 | Research Methods |
| 4 | 营销与社会 | Marketing and Society |
| 5 | 广告管理 | Advertising Management |
| 6 | 创业学 | Entrepreneurship |
| 7 | 国际营销战略 | International Marketing Strategy |
| 8 | 消费者行为 | Consumer Behaviour |
| 9 | 品牌管理 | Brand Management |
| 10 | 数字营销传播 | Digital Marketing Communication |
| 11 | 论文 | Dissertation |
粤公网安备 44010602002017号
