MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also learn how to master specific tools such as Google Adwords, Analytics, facebook Insights, Hubspot tools and will be encouraged to undertake additional professional certification with those companies.
The programme has a strong industry focus & partnership approach with digital and marketing companies in Dublin, home to the tech and start-up hub of Europe called the ‘Silicon Docks.’ Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.
Entry Requirements
1. A minimum 2.1 honours degree or international equivalent. If you have yet to complete your degree, submit your most recent transcripts. If your transcript is not in English, please also supply a certified translation;
2. Two academic referees;
3. Work experience (optional);
4. An English competency exam (see below for accepted qualifications);
5. A GMAT score may be requested in certain cases.
English Language Requirements：
IELTS: Grade of 7.0 and no band below 6.0;
TOEFL: Score of 100 and no score below 20;
Pearson Test of English (Academic): 65 and no score below 59.
| 序号 | 课程介绍 | Curriculum |
| 1 | 数字营销战略 | Digital Marketing Strategy |
| 2 | 数据分析与营销调查 | Data Analytics and Market Research |
| 3 | 数字营销传播 | Digital Marketing Communication |
| 4 | 数字设计与用户体验 | Digital Design and User Experience |
| 5 | 数字技术发展趋势 | Emerging Trends in Digital Technology |
| 6 | 研究方法 | Research Methods |
| 7 | 数字营销实施 | Digital Marketing Implementation |
| 8 | 消费者价值管理 | Consumer Value Management |
| 9 | 社交媒体营销 | Social Media Marketing |
| 10 | 数字营销商业道德 | Ethical Business for Digital Marketing |
| 11 | 论文或企业研究项目 | Dissertation or company research project |
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